Our mission is to build a better way to do business in mobile

Button believes that commerce, not advertising, is the future of the web.

Why? Because a digital economy built on transactions is more sustainable than one built on eyeballs. Brands pay for actions that translate directly to revenue, and publishers make money in a way that augments, not detracts from, the user experience. A commerce-driven future is one where users come first.

What we do

We give companies the tools and technology they need to increase both mobile commerce revenue and user engagement.

For brands, Button’s technology helps them acquire new customers and engage existing ones, driving new sales and increasing the lifetime value of users.

For publishers, Button’s technology improves the user experience –– and since a better user experience means more conversions and more engagement, that means more revenue.


in sales driven to date


consumers reached each month


raised from top investors

Our values guide how we work

Be an entrepreneur and never settle

We do the small things and no task is below us. We swing above our weight class–setting high goals and pushing for them. We expect success and know that anything is possible.

Deliver excellence

We take pride in everything we do and present. We ensure everyone interacting with Button receives the very best experience possible.

Speak boldly and honestly

We speak our minds and share our opinions. We have tough conversations because they lead to growth for both parties. We address issues to prevent resentment and never speak ill of a fellow Buttonian.

​​Provide omotenashi

We predict the wants of our partners, guests, candidates, and fellow Buttonians. We provide them with what they need before they need it. We are authentic and genuine. We provide the very best service.

​​Grow individually and organizationally

We commit to learning and developing. We believe that Button is a journey designed to improve us professionally and as people. We give and are open to feedback.

Our story

  • April 2014

    Button moves to its headquarters at 220 E. 23rd Street alongside Drizly and WunWun.

    July 2014

    Button secures $2.25M in a seed round featuring Atlas Ventures, DCM Ventures, and Greycroft Partners.

    October 2014

    Button becomes Uber’s 12th global partner along with Starbucks, Expedia, Hilton, United and others.

  • January 2015

    Button secures $12M in a Series A round led by Redpoint Ventures.

    September 2015

    Button announces the Marketplace including Uber, OpenTable, Ticketmaster, Resy, and Zeel at the 1st annual Tap Conference.

    October 2015

    Crain’s names button as the #1 Place to Work in New York City.

  • August 2016

    Ibotta launches app-to-app Mobile Shopping with Jet, Hotels.com, Groupon, and others, all powered by Button.

    September 2016

    Button expands platform to support mobile web, including partnerships with Condé Nast, PureWow, Huffington Post, and others.

  • January 2017

    Button secures $20M in a Series B round led by Norwest Venture Partners and includes Redpoint, DCM, and Greycroft.

    February 2017

    Button launches Hotels.com Mobile Concierge with Uber, Groupon, delivery.com, OpenTable, and others.

    August 2017

    Button on pace to drive half a billion dollars in consumer spending with loyalty platform Ibotta.

  • August 2018

    Secured a global patent for AttendedInstall.

    December 2018

    Button surpasses $1B in mobile spending.

  • June 2019

    Button secures $30M in a Series C round led by Icon Ventures along with participation from Capital One and returning investors Redpoint, Norwest, and DCM.

    September 2019

    Button surpasses $2B in mobile spending.

    October 2019

    Secured a global patent for Cart Adjust.

    December 2019

    Button moves into its new HQ at 88 Pine Street in New York City’s Seaport District.

  • March 2020

    Button surpasses $3B in mobile spending.

As seen in

Our investors

Since 2014, we’ve raised $64.6M from top investors.

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