Our mission is to build a better way to do business in mobile
Button believes that commerce, not advertising, is the future of the web.
Why? Because a digital economy built on transactions is more sustainable than one built on eyeballs. Brands pay for actions that translate directly to revenue, and publishers make money in a way that augments, not detracts from, the user experience. A commerce-driven future is one where users come first.
What we do
We give companies the tools and technology they need to increase both mobile commerce revenue and user engagement.
For brands, Button’s technology helps them acquire new customers and engage existing ones, driving new sales and increasing the lifetime value of users.
For publishers, Button’s technology improves the user experience –– and since a better user experience means more conversions and more engagement, that means more revenue.
in sales driven to date
consumers reached each month
raised from top investors
Our values guide how we work
Be an entrepreneur and never settle
We do the small things and no task is below us. We swing above our weight class–setting high goals and pushing for them. We expect success and know that anything is possible.
We take pride in everything we do and present. We ensure everyone interacting with Button receives the very best experience possible.
Speak boldly and honestly
We speak our minds and share our opinions. We have tough conversations because they lead to growth for both parties. We address issues to prevent resentment and never speak ill of a fellow Buttonian.
We predict the wants of our partners, guests, candidates, and fellow Buttonians. We provide them with what they need before they need it. We are authentic and genuine. We provide the very best service.
Grow individually and organizationally
We commit to learning and developing. We believe that Button is a journey designed to improve us professionally and as people. We give and are open to feedback.
Button moves to its headquarters at 220 E. 23rd Street alongside Drizly and WunWun.
Button secures $2.25M in a seed round featuring Atlas Ventures, DCM Ventures, and Greycroft Partners.
Button becomes Uber’s 12th global partner along with Starbucks, Expedia, Hilton, United and others.
Button secures $12M in a Series A round led by Redpoint Ventures.
Button announces the Marketplace including Uber, OpenTable, Ticketmaster, Resy, and Zeel at the 1st annual Tap Conference.
Crain’s names button as the #1 Place to Work in New York City.
Ibotta launches app-to-app Mobile Shopping with Jet, Hotels.com, Groupon, and others, all powered by Button.
Button expands platform to support mobile web, including partnerships with Condé Nast, PureWow, Huffington Post, and others.
Button secures $20M in a Series B round led by Norwest Venture Partners and includes Redpoint, DCM, and Greycroft.
Button launches Hotels.com Mobile Concierge with Uber, Groupon, delivery.com, OpenTable, and others.
Button on pace to drive half a billion dollars in consumer spending with loyalty platform Ibotta.
Secured a global patent for AttendedInstall.
Button surpasses $1B in mobile spending.
Button secures $30M in a Series C round led by Icon Ventures along with participation from Capital One and returning investors Redpoint, Norwest, and DCM.
Button surpasses $2B in mobile spending.
Secured a global patent for Cart Adjust.
Button moves into its new HQ at 88 Pine Street in New York City’s Seaport District.
Button surpasses $3B in mobile spending.
As seen in
Since 2014, we’ve raised $64.6M from top investors.