Jet moves past traditional channels as part of the Button Marketplace
In analyzing its mobile acquisition strategy, Jet turned to Button to modernize its approach with new, high-volume contextual partnerships and evolve past traditional channels. Powered by Button, Jet has been able to integrate its app within relevant Publishers, expanding its reach and opening up new opportunities for commerce.
“In a short amount of time, Button has become one of our most effective channels we use for driving mobile acquisition. We have millions of products for a variety of consumers, so being able to tap into different publishers with relevant offerings not only drives sales within our app, but new, high-value repeat purchasers as well.”
Director of Marketing, Jet
Distributing commerce at scale: Groupon’s approach to mobile
Groupon joined the Button Marketplace with ambition to scale across the mobile economy. Now, the retailer has built partnerships with Hotels.com, Ibotta, Foursquare, Shopkick, and many others, seeing conversion rates that are higher than many other channels across their existing global partnerships.
In only six months, Button has driven hundreds of thousands of orders through its contextual commerce engine.
“The opportunity within Button’s Marketplace has opened up endless possibilities to scale Groupon’s mobile efforts. Button is a popular channel we use for driving mobile acquisition and has become a go-to path for partnerships in mobile.”
VP of Strategic Partnerships, Groupon
Looking for more ways to attract high-value users? Explore the other ways Button can help you achieve your mobile commerce goals.