Welcome to Button

Founded in 2014, we're a team of entrepreneurs building a commerce-driven internet.

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Our Mission

To build a better way to do business in mobile.

2014

Incorporation year

$64.6M

Funding raised from top investors

130

Employees

About Us

Button is the mobile commerce platform that enables companies to drive revenue through commerce in their mobile apps and websites. Through higher-converting technology, Button embeds commerce actions inside publisher apps so that brands can grow their mobile business, publishers can increase their mobile revenue, and consumers can enjoy a better buying experience on mobile. Intent is changing. By closing the gap between browsing and buying, Button has driven over $2 billion in spending to date.

Founded in 2014, Button has raised over $64 million in venture capital and has consistently been recognized as one of the best places to work by Fortune, Inc., Entrepreneur, and Crain's.

Button Team

Company Timeline

Button Incorporation
October 2013

Button incorporates and hosts its first meeting at Feast, an East Village restaurant in New York City.

Office
April 2014

Button moves to its headquarters at 220 E. 23rd Street alongside Drizly and WunWun.

Funding
July 2014

Button secures $2.25M in a seed round featuring Atlas Ventures, DCM Ventures, and Greycroft Partners.

Announcement
October 2014

Button becomes Uber’s 12th global partner along with Starbucks, Expedia, Hilton, United and others.

Funding
January 2015

Button secures $12M in a Series A round led by Redpoint Ventures.

Announcement
September 2015

Button announces the Marketplace including Uber, OpenTable, Ticketmaster, Resy, and Zeel at the 1st annual Tap Conference.

Award
October 2015

Crains names button as the #1 Place to Work in New York City.

Announcement
August 2016

Ibotta launches app-to-app Mobile Shopping with Jet, Hotels.com, Groupon, and others, all powered by Button.

Announcement
September 2016

Button expands platform to support mobile web, including partnerships with Conde Nast, PureWow, Huffington Post, and others.

Funding
January 2017

Button secures $20M in a Series B round led by Norwest Venture Partners and includes Redpoint, DCM, and Greycroft.

Announcement
February 2017

Button launches Hotels.com Mobile Concierge with Uber, Groupon, delivery.com, OpenTable, and others.

Award
August 2017

Button on pace to drive half a billion dollars in consumer spending with loyalty platform Ibotta.

Announcement
August 2018

Secured a global patent for AttendedInstall.

Announcement
December 2018

Button surpasses $1B in mobile spending.

Funding
June 2019

Button secures $30M in a Series C round led by Icon Ventures along with participation from Capital One and returning investors Redpoint, Norwest, and DCM.

Announcement
September 2019

Button surpasses $2B in mobile spending.

Want to build the future of mobile commerce?

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