Button was founded in 2014 as a way to enable smart connections between apps that drive installs, increase engagement and facilitate mobile commerce.


Life After Android: The Battle of the Platforms Heats Up

October 4, 2016

“APUS’ strategy is aimed at tightly integrating its partners in its expanding ecosystem, an approach that is playing out well for both APUS and its partners, including Button, the company bridging the worlds of content and commerce.”

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Ad Exchanger

App Marketers Learn From Ad Tech, Even As They Abandon Ads

November 30, 2016

"Mobile apps need revenue but have limited screen space on ads. Enter Button, which lets consumers click on an icon to move easily from app to app."

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Fast Company

Why Teams that Cook Together Work Better Together

November 28, 2016

"Can channeling the adrenaline of Food Network's Chopped or the constrained creativity of its Iron Chef, and the feedback loop of Bravo TV's Top Chef bring teams closer and boost productivity? Button's twice-annual BADDISH competition thinks so!"

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Welcome Authenticity, Prepare for Innovation

December 8, 2016
Harvard Blog

Mobile: From Ads to Commerce

November 28, 2016

How third-party apps are transforming brand partnerships

November 7, 2016
Marketing Drive

Apple's App Store Now Comes With Ads

October 7, 2016

Why Apple is bringing advertisements to its App Store now

October 4, 2016

Facebook Sheds Light on Mobile Design Principles, Tips New Analytics Tools

September 29, 2016
PC Magazine

The 35 Most Innovative Apps of the Year

September 28, 2016
FastCo Design

Ibotta and Button Partner with Other Mobile Apps for a Reward Program

September 2, 2016
Retail Info Systems News

Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

August 31, 2016

Groupon, Jet and Drizly offer deals on the Ibotta app

August 31, 2016
Internet Retailer

Ibotta Cash-Back Platform Now Rewards Users for Shopping in Other Apps

August 31, 2016

Ibotta launches ‘first app-to-app affiliate program’

August 31, 2016
Martech Today

This startup will give you money when you shop on other apps

August 31, 2016

Ibotta debuts app-to-app marketplace for mobile commerce partners

August 31, 2016

Ibotta adds deep-linking technology to offer up to 40 percent cash-back rebates

August 31, 2016
The Denver Post

Ibotta partners with Boxed, Jet and other leading companies to offer consumers first-ever rewards for purchases made on mobile apps

August 31, 2016
Yahoo Finance partners with Button

August 18, 2016
Hotel Business

Button offers monetisation solution for publishers

August 3, 2016

A simple button could fix one of mobile's most annoying UX flaws

June 3, 2016
FastCo Design

Hungryhouse inks partnership with cashback rewards platform QuidCo

April 19, 2016
The Drum

Button - Finalist in Social Media Week 2016's Startups to Watch

February 25, 2016

Uber's mission to integrate with all your apps gets a boost

January 11, 2016
The Verge

Startup named Best Place to Work in NYC thanks to a unique Japanese philosophy

December 13, 2015
Business Insider

Button Marketplace lets developers link to services like Airbnb and Uber in any app

October 1, 2015
The Next Web