The Weather Channel used Button to partner with Uber and monetize their 40 million monthly active mobile web visitors.
After users select their destination within Foursquare, they can tap the Uber button on the location page and select from a range of ride options. Of the users who utilize the Uber feature in Foursquare, 74 percent did so again the following week.
“This partnership started with a really natural product story — combining Foursquare’s context with Uber’s convenience to enable effortless and unique local experiences. Since launch, user response has been great, as evidenced by incredibly strong re-engagement and the positive feedback we’ve heard from our community.”
Director of Business Development, Foursquare
APUS wanted to significantly strengthen their ecosystem through partnerships that benefit all stakeholders, including users. This is where they turned to Button to power partnerships with leading mobile brands.
“Button bridges the worlds of content and commerce. With Button's support, we can provide users with a variety of actions, including travel, ticket purchases, accommodations, and more.”
CEO, APUS Group
Looking for more ways to increase revenue? Explore the other solutions Button offers to help you achieve your mobile commerce goals.
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