The 78 PeopleBuilding Button

Meet Our CEO

Michael Jaconi

Michael Jaconi is the Co-Founder and CEO of Button. He formerly served as the CEO of Rakuten Loyalty and Executive Officer of parent company Rakuten. Michael helped build Rakuten Loyalty from a fledgling state to a multi-million dollar business in less than two years and led Rakuten’s $100M investment in Pinterest, helping bolster Rakuten’s position as one of the most innovative and aggressive global internet companies. Prior to his tenure at Rakuten, Jaconi co-founded two public affairs companies and has been a lifelong entrepreneur.

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