We're really excited about the opportunity of the mobile web. The audience is huge and the user experience can only improve. Finding a way to serve that audience with relevant services and products in the dreamiest way possible is Button's bread and butter.

So we've been in the lab, working on just that. We took a big first step forward introducing Buttons on the mobile web and quickly followed up with support for Commerce Cards. These were great for displaying merchant inventory that tended towards a list, but for single-item inventory, we knew we could do better.

So today we're bringing our native product cards to the mobile web.

Product cards are an excellent choice for when you'd really like to showcase a specific product or service at high resolution. We include plenty of space for a beautiful image and robust description.

To make the deal even sweeter, we've already rolled out this update so all existing Publishers that have integrated our Javascript SDK need not lift a finger to support these product cards. Merchants will need to set up the right inventory integration with us— as always just get in touch and we'll be glad to help.