Mobile commerce is the single largest driver of mobile growth, according to App Annie, and mobile commerce sales are expected to top $3.5 trillion in worldwide spending by 2021, eMarketer cites. To capture this growth opportunity, publisher business models will increasingly include mobile commerce. In fact, Digiday reports that leading publishers are building out revenue models that will ideally be one-third ads, one-third subscriptions, and one-third commerce and content licensing.
The rapid increase of mobile adoption has intensified a battle for consumer attention between publishers. In 2011, just 33% of adults in the United States owned a smartphone— by 2018 this number had more than doubled to 77%. In fact mobile will surpass TV as the medium attracting the most minutes in the US this year (2019). This has resulted in a global mobile economy (including app stores, advertising, and commerce) worth 4.2% of the world's GDP, or more than $3 trillion.
To help publishers learn about and get started with this opportunity, we took a closer look at the industry as a whole, market trends, best practices, and key tactics to get started. As it turns out, the most successful strategies have a few things in common; they put the user first, personalize the experience, and focus on app acquisition. The guide also includes industry examples from leaders like Google, BuzzFeed, and rewardStyle with actionable takeaways about the components necessary to build a successful commerce strategy.
For the mobile commerce insights you need to know, download Button's Introduction to Mobile Commerce for Publishers guide and learn why and how publishers are turning to this trillion-dollar opportunity to delight users and unlock new revenue on mobile.
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