Performance marketers have limited levers to increase scale or tune profitability in affiliate compared to their peers in other digital marketing channels.
It is no accident that affiliate marketing is the last channel to evolve, given how effective of a channel it is: highly profitable, easily associated with the cost of goods sold, and set up to incentivize both sides of a transaction. But inefficiencies have grown, from the days of faxing one contract to a maze of relationships and negotiations amongst networks, publishers, influencers, MMPs, CDPs, and more, with each new actor taking a cut of the profit. This channel is overdue to arm affiliate marketers with the proper tools to optimize their spend.
Digital media channels have evolved to offer marketers visibility and control, through:
This is where Button comes into the equation. We have built upon these foundations and brought this visibility and control to the affiliate world by:
Audiences, the newest product in Button Evolution™, the affiliate industry's first suite of personalization and intelligence products, is a natural evolution to offer additional controls in affiliate marketing. Brands on Audiences have already experienced the following results:
For the first time, affiliate marketers tailor discounts, align messaging, and organize campaigns around their desired outcomes. Audiences is built for the sophisticated needs of leading marketers who demand simplicity and accountability from all their channels.
Exclusion Targeting makes creating a holdout group possible for simple campaigns to the most advanced campaigns.
Withholding offers from certain audiences was notably hard if not impossible in affiliate, and is now a breeze with Button's Exclusion Targeting. Want to promote an exclusive offer to your club members who haven't already purchased an Instant Pot? No problem.
Audiences is now available to marketers through Button. Contact us today to gain visibility and control to drive outcomes for your business.
Start using Button Tap.