On October 4, over 500 of the brightest minds in mobile convened in NYC for TAP 2018. United Airlines VP of Loyalty, Luc Bondar, took the stage in the morning and shared key learnings from his experience running United's MileagePlus X program. He reviewed how United is finding ways to provide more value to their 10s of millions of users. By increasing engagement via mobile, his team is able to drive preference and choice for United.

"As we think about the way day-of travel operates today, one of the big focal areas for us [United] as a business is making that much more seamless. Taking friction out of the travel journey."
-Luc Bondar, VP of Loyalty, United Airlines

Below you'll find a video of the session, and first here are our top 3 takeaways from his session:

  1. There needs to be a clear exchange in the value that is given to customers and the data that is received from customers.
  2. Marketers need to serve the right messages to customers at the times that are going to be most meaningful to them contextually, when they're considering purchase opportunities.
  3. United seeks to enhance the full travel journey and find ways to really engage with customers more effectively.


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