In the United States, retail apps account for over 20% of e-commerce sales and are trending to reach 27% in 2018, showing no signs of slowing down. Mobile commerce surpassed over $1 Trillion in sales in 2017 – 8% more than total desktop ecommerce sales; yet, with costs to acquire an app user (that purchases) topping $58, it has never been more crucial to learn how to optimize mobile marketing strategies. From Dunkin Donuts' recent app revamp to the Pinterest and Fabfitfun box (contributing to Pinterest's user growth of nearly 25 million new users every 4 months), brands are constantly inventing new ways to interact with consumers and developing effective methods to measure the success of their marketing initiatives.

Across the board, brands are holding their partners more accountable, as evidenced by the shift away from paying for impressions and towards an action-based user engagement and acquisition model. Today, marketers need to know what comes out when $1 goes in, which makes performance-based mobile marketing campaigns a critical component of the marketing mix as they're most aligned with business objectives and the bottom line.

Join the Brightest Minds in Mobile

On October 4th, Button is pleased to bring thought leaders from brands including Dunkin, Walmart, Boxed, and many more mobile influencers to the stage for TAP 2018. These speakers will share their insights on navigating the ever-changing mobile landscape. As one of the leading mobile commerce conferences, we'll be bringing together the brightest minds in mobile for the 4th year in a row. Now more than ever, it's time to address the latest mobile challenges and opportunities. TAP is here to facilitate these conversations. We're thrilled to announce a preview of our speakers for TAP 2018:

Before we release the agenda in September, you can expect to find insights from our speakers on the TAP blog. We'll be publishing a Q&A series with some of our speakers to dive into the latest mobile initiatives and kick off the conversation ahead of their TAP sessions.

Whether you'll be an attendee, speaker, or sponsor there's certainly a place at TAP for you. Check out the official website to learn more or reach out to us at with any inquiries.

We'll see you in October!