On October 4, over 500 of the brightest minds in mobile convened in NYC for TAP 2018. Sang Ahn, VP and GM at Samsung Pay, was among the mobile leaders in attendance. Sang kicked the conference off with a fireside chat moderated by Mike Shields, Editor at Business Insider, to discuss all things Samsung Pay. As Sang puts it, "Samsung Pay is a mobile wallet, piggy bank, and a marketplace." Most of the conversation circled back to this main concept and attendees learned the ins and outs of Samsung Pay's mobile strategy. As a part of the mobile strategy, Sang spoke to Samsung Pay's recent partnership with Button to help create a holistic end-to-end mobile shopping experience with the world's leading brands.
"Where there's the highest growth (in mobile), is where there's the most pain points: highest cart abandonment rates, small form factor, and a challenging form factor on a mobile device. So Samsung wanted to find a way to fix shopping and the mobile shopping experience."— Sang Ahn, Samsung Pay
Below you'll find a video of the session. First, here are our top 3 takeaways from Sang Ahn's session:
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