On October 4, over 500 of the brightest minds in mobile convened in NYC for TAP 2018. Sang Ahn, VP and GM at Samsung Pay, was among the mobile leaders in attendance. Sang kicked the conference off with a fireside chat moderated by Mike Shields, Editor at Business Insider, to discuss all things Samsung Pay. As Sang puts it, "Samsung Pay is a mobile wallet, piggy bank, and a marketplace." Most of the conversation circled back to this main concept and attendees learned the ins and outs of Samsung Pay's mobile strategy. As a part of the mobile strategy, Sang spoke to Samsung Pay's recent partnership with Button to help create a holistic end-to-end mobile shopping experience with the world's leading brands.

"Where there's the highest growth (in mobile), is where there's the most pain points: highest cart abandonment rates, small form factor, and a challenging form factor on a mobile device. So Samsung wanted to find a way to fix shopping and the mobile shopping experience."— Sang Ahn, Samsung Pay

Below you'll find a video of the session. First, here are our top 3 takeaways from Sang Ahn's session:

  1. As the highest rated wallet in the Play Store, Samsung Pay knows that the little things matter to consumers and actively seeks feedback and optimizes for convenience.
  2. Samsung Pay emphasizes the importance of creating a holistic end-to-end shopping experience— from identity, to shopping and discovery, to rewards and payments.
  3. The only way you can get a user excited is to think about them, the problem they have, and what they want.


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