Yesterday, Button's third annual TAP Conference commenced at New World Stages in New York City.

A distinguished group of nearly 600 mobile leaders, including Facebook, Google, Pinterest, Etsy, and Shopify came together to chat about the mobile trends that are critical for businesses to be successful in 2017— from mobile commerce initiatives to publisher's "Amazon Proofing" e-commerce strategies.

Among these influencers was Button's Co-Founder and CEO, Michael Jaconi, who took the stage to discuss the state of connected commerce and make a few special announcements, including the latest addition to the Button marketplace.

Check out his presentation and let us know what you think!

Learn more about the state of mobile commerce and what you can do at