Overstock, a leading e-commerce retailer and technology company, was looking for a way to drive more customers to download and purchase within the app during their Customer Day sale.

Overstock selected Button's PostTap platform to help achieve this objective by enabling seamless app deeplinking and install technology via PostTap App, while also promoting the sale directly to consumers by using Button's PostTap SMS product. Using the SMS channel also enabled Overstock to develop a privacy-first connection to users with their explicit consent–a must in a post iOS14 world.


Overstock and Button worked together to set up an SMS Broadcast Campaign, incentivizing users to download and purchase within the app in order to receive a 20% coupon for their purchase. Button's PostTap App linking technology handled the routing to ensure coupon codes were personalized based on the user's journey.


Key Takeaways:

  • Button's PostTap App technology efficiently routes users into the app, where customers become engaged with Overstock, generating higher revenue over a longer period of time
  • Button's PostTap SMS enabled a direct 1-1 connection with Overstock subscribers via a privacy-first, opted-in experience‚Äìensuring a personal connection to consumers in a post iOS 14 world
  • Providing an incentive to complete a purchase in-app influenced users to shift behavior‚Äìdriving app downloads and generating high LTV customers with stronger repeat purchase rates


About Overstock:

Overstock.com, Inc is an online retailer and technology company based in Salt Lake City, Utah. Its leading e-commerce website sells a broad range of new home products at low prices, including furniture, d√©cor, rugs, bedding, home improvement, and more. The online shopping site, which is visited by tens of millions of customers a month, also features a marketplace providing customers access to millions of products from third-party sellers. In 2014, Overstock was the first major retailer to accept cryptocurrency as a form of payment and continues to do so. 

About Button:

Button is the leading mobile commerce technology company trusted by the world's largest brands.  Button's core mobile conversion, identity, and decisioning technology supercharge mobile commerce and ad performance and underpin the company's two products: Tap and PostTap. 

Tap provides card linking and online offers for fintechs seeking to build a rewards and engagement strategy.  PostTap optimizes paid marketing for the world's largest marketers through customized landing pages, deep linking and on‚Äìsite optimization solutions that drive hundreds of millions in incremental revenue each year

Button has driven over $4 billion in mobile commerce to date, has been named a best place to work every year since the company's founding in 2014 and is backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.