We're excited to announce our latest partnership with Partnerize, the global leader in partnership automation, software and services. This integration expands Button's partnership ecosystem to enable all Partnerize clients to drive more profitability and better performance across the mobile ecosystem.
"Given what we are seeing in the marketplace, with mobile revenue share and order value both on the rise, among other key indicators, our timely integration with Button creates opportunity for marketers to operate more strategically across mobile-specific partnerships and experiences," said Partnerize CEO Matt Gilbert. "And, they now can do so with Button's optimization of mobile performance, enabling our partners to more effectively increase lifetime value from their partnerships instead of purely focusing on short-term acquisition."
According to eMarketer, the pandemic accelerated the shift to mobile. eMarketer also notes it has accelerated innovation, with advertisers exploring new platforms, and publishers creating new products to address that shift. Per their report, the average US adult will spend an average of 25 additional minutes on apps year over year.
"The pandemic has spurred an increase in digital spend, and the privacy changes driven by the browsers have increased marketer costs. So, the Button and Partnerize partnership comes at the perfect time to help marketers navigate the post-pandemic world. Button's mobile optimization software increases marketers' ROAS on all digital channels, and with Partnerize, the performance partnerships channel will now see these benefits " said Button CEO Michael Jaconi.
"This partnership enables Partnerize brands to easily create a mobile-optimized experience across their partnerships to drive profitability, lifetime value and drive more app users. All of this makes the partnership a home run for both companies and all of our joint customers."
As part of our launch with Partnerize, we co-produced a Mobile Trends and Insights Report for our shared clients and the industry at large, further illuminating the value of this new partnership.
For more information on our Partnerize integration, reach out to email@example.com.
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