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Button Surpasses $25 Billion in All time Commerce on the Platform with 2025 Proving to be a Breakout Year Powered by the Creator Economy and Continued Growth of Commerce Media and Affiliate Marketing
In 2025, Button crossed $25 billion in all-time Gross Merchandise Sales (GMS), with a record-setting $10 billion processed this year alone. We saw 91% YoY growth in app-driven sales and launched several major innovations. Recognized as “Best Mobile Marketing Platform” by MarTech Breakthrough and backed by a strategic investment from PSG, Button helped partners increase app installs by 175%, revenue per tap by 114%, and mobile affiliate sales by 40%.
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